O`KEY’s HR policy is aimed at attracting and retaining highly qualified and efficient specialist staff. We strive to create a productive working environment and open up new opportunities for employees to realise their professional and personal potential in line with the Company’s HR strategy. The priorities of the company’s HR policy include improving performance and developing a culture of friendly service.
Key Areas of the HR Strategy:
- introducing modern technology and automating HR services;
- building an effective organizational structure and management team;
- creating a positive image of the employer brand in the Russian labour market;
- creating a culture of engagement and effectiveness;
- systematic control of turnover;
- implementing the best HR practices.
In 2018, we focused on improving the efficiency of the organisational structure. To this end, we integrated departments and optimised one of the management levels in the organisational structure of the Company. Due to the restructuring, changes in work schedules in the retail division and the use of part-time work during peak hours we managed to increase labour productivity by almost 10% compared to the results for 2017. In 2019, we plan to focus on the development of the corporate value of ‘Impeccable service’ and implementation of project aimed at developing a friendly service culture, increasing traffic and improving the Company’s brand as an employer.
In 2018, we continued to optimise and improve the efficiency of the Company’s business processes, which allowed us to eliminate the duplication of functions. Relative to 2017, in 2018 the average number of employees was reduced by 10.8%. At the end of the year, the total number of employees at the Company was 18,402. Despite the complexity of changing the existing business processes and organisational structure in the retail division of the Company, we managed to achieve the best turnover indicators in the retail division for the last 5 years of the Company’s operations, that is, 43%.
Our DA! team consists of trained professionals who are passionate about their work. Due to our expansion in 2018, the number of employees increased by more than 14.5% compared to the previous year. As of 31 December 2018, DA! employed 1,946 people. We encourage diversity and provide equal opportunities for both male and female employees; 57% of all employees are women. We seek to hire the best professionals in the field regardless of their age and gender and are ready to develop their skills further and provide the necessary education and qualifications.