How we create value

The Group’s business model is built around two brands – O`KEY (hypermarkets) and DA! (discounters). Each brand operates its own business infrastructure (commercial model, supply chain, sales channels, etc.) aiming to create the highest value to the stakeholders


D i s c o u n t e r s H y p e r m a r k e t s & E - c o m m e r c e DA! Stakeholders O`KEY Stakeholders Sales channels Supply chain Brand Employees Customers Hypermarkets target audience Partners Employees Hypermarkets target audience Customers Partners Shareholders
and financial
community Government Media Local community Employee recruitment
and retention Competition risks Economic outlook Job Creation Salaries and social benefits Training and career
development Value Creation Challenges Changing customer
expectations Economic outlook Competition risks Long lasting and mutually
beneficial cooperation with suppliers Reliable supplies Value Creation Challenges Strong and broad
assortment range Diverse private label product range Guarantee of the best quality Loyalty programme Personalised promo offers Value Creation Changing customer
expectations Economic outlook Competition risks Challenges Employee recruitment
and retention Competition risks Economic outlook Job Creation Salaries and social benefits Training and career
development Value Creation Challenges Changing customer
expectations Economic outlook Competition risks Long lasting and mutually
beneficial cooperation with
suppliers Reliable supplies Value Creation Challenges Strong and broad
assortment range Diverse private label product range Guarantee of the best quality Loyalty programme Personalised promo offers Value Creation Changing customer
expectations Economic outlook Competition risks Challenges Busineess value growth Dividends distribution Value Creation All principle risks Challenges Contribution to GDP Tax revenue Value Creation Political & Regulatory risks Tax regulations Risk of currency and interest rate volatility Risk of misstatements Challenges Clear understanding of O’KEY business Value Creation Economic outlook Changing customer expectations Competition risk Challenges Charity cultural and sports events development Infrastructure development and modernisation Improving quality of life by supporting vulnerable groups and taking care of environment Value Creation Economic outlook Changing customer expectations Competition risk Challenges