Our strategy

The Group’s strategy is built around developing a modern food retailer in Russia, operating in hypermarket and discounter formats. Within our strategy, we aspire to deliver the highest quality, best value proposition and a unique customer experience.

  • Deliver the best
    value proposition
  • Improve
    efficiency
  • Enhance
    supply chain
  • Strengthen
    our presence

PRIORITIES

  • Develop our customer-centric approach enhancing the best customer value proposition
  • Ensure a truly ‘one-stop shop experience’ while offering quality products for all wallets
  • Increase the share of our affordable private label products in total sales
  • Introduce new products & services which ensure the sustainable growth of our company

CHALLENGES

  • Supply chain risks
  • Changing customer expectations
  • Economic outlook
  • Competitive risks
STAKEHOLDERS ENGAGED
Shareholders and financial community
Employees

PRIORITIES

  • Introduce state-of-the-art IT solutions to improve business processes in sales and marketing and in logistics and accounting to realise efficiencies across operations
  • Enhance technological platform to support the rollout of new formats and online channel
  • Improve commercial margins by securing better terms with suppliers while maintaining attractive product ranges for customers on store shelves
  • Leverage ‘Big Data’ to better understand our customers and cater to their needs

CHALLENGES

  • Provision of sufficient financing
  • Employee recruitment and retention
  • Supply chain risks
  • IT platform development
  • IT security threats
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees

PRIORITIES

  • Optimise the supply chain for every product category and SKU, and implement a smart, end-to-end supply chain with a high level of centralisation
  • Maintain high shelf availability and optimal inventory levels
  • Improve efficiency of logistics supporting imports and private label products

CHALLENGES

  • Supply chain risks
  • Changes in working capital
  • IT platform development
  • IT security threats
  • Employee recruitment and retention
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees

PRIORITIES

  • Expand our key compact hypermarket format, where shopping becomes a truly enjoyable experience
  • Ensure the sustainable growth of our hypermarket footprint in regions where we have strong brand leadership
  • Develop online shopping with a wide range of food and FMCG products with attractive pricing and convenient delivery services

CHALLENGES

  • Provision of sufficient financing
  • Changing customer expectations
  • Supply chain risks
  • Competition risks
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees
Government and local authorities
Local communities
Media
  • Growth and
    expansion
  • Strong
    private labels
  • Deliver the best
    value proposition

PRIORITIES

  • Open up to 30 new stores in 2018 in Moscow and surrounding regions

CHALLENGES

  • Provision of sufficient financing
  • Changing customer expectations
  • Economic outlook
  • Competitive risks
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees
Government and local authorities
Local communities
Media

PRIORITIES

  • We seek to maintain and enhance a strong portfolio of private label brands
  • Ensure the best possible quality by carefully selecting our private label producers
  • Increase the share of private labels in the product range
  • Offer the most competitive pricing on the market

CHALLENGES

  • Changing customer expectations
  • Supply chain risks
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees

PRIORITIES

  • We are focused on the creation of a unique value-for-money concept with an aim to becoming a destination point
  • Offer the highest quality products through daily deliveries of fresh produce to all our stores by our own logistics team
  • Maintain an excellent shopping experience with the help of our modern design and well-trained personnel
  • Improve merchandising to offer the most customer-friendly experience

CHALLENGES

  • Changing customer expectations
  • Supply chain risks
  • Competition risks
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees