The Group’s strategy is built around developing a modern food retailer in Russia, operating in hypermarket and discounter formats. Within our strategy, we aspire to deliver the highest quality, best value proposition and a unique customer experience.
Our strategy
-
Deliver the best
value proposition -
Improve
efficiency -
Enhance
supply chain -
Strengthen
our presence
PRIORITIES
- Develop our customer-centric approach enhancing the best customer value proposition
- Ensure a truly ‘one-stop shop experience’ while offering quality products for all wallets
- Increase the share of our affordable private label products in total sales
- Introduce new products & services which ensure the sustainable growth of our company
CHALLENGES
- Supply chain risks
- Changing customer expectations
- Economic outlook
- Competitive risks
STAKEHOLDERS ENGAGED
Shareholders and financial community
Employees
PRIORITIES
- Introduce state-of-the-art IT solutions to improve business processes in sales and marketing and in logistics and accounting to realise efficiencies across operations
- Enhance technological platform to support the rollout of new formats and online channel
- Improve commercial margins by securing better terms with suppliers while maintaining attractive product ranges for customers on store shelves
- Leverage ‘Big Data’ to better understand our customers and cater to their needs
CHALLENGES
- Provision of sufficient financing
- Employee recruitment and retention
- Supply chain risks
- IT platform development
- IT security threats
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees
PRIORITIES
- Optimise the supply chain for every product category and SKU, and implement a smart, end-to-end supply chain with a high level of centralisation
- Maintain high shelf availability and optimal inventory levels
- Improve efficiency of logistics supporting imports and private label products
CHALLENGES
- Supply chain risks
- Changes in working capital
- IT platform development
- IT security threats
- Employee recruitment and retention
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees
PRIORITIES
- Expand our key compact hypermarket format, where shopping becomes a truly enjoyable experience
- Ensure the sustainable growth of our hypermarket footprint in regions where we have strong brand leadership
- Develop online shopping with a wide range of food and FMCG products with attractive pricing and convenient delivery services
CHALLENGES
- Provision of sufficient financing
- Changing customer expectations
- Supply chain risks
- Competition risks
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees
Government and local authorities
Local communities
Media
-
Growth and
expansion -
Strong
private labels -
Deliver the best
value proposition
PRIORITIES
- Open up to 30 new stores in 2018 in Moscow and surrounding regions
CHALLENGES
- Provision of sufficient financing
- Changing customer expectations
- Economic outlook
- Competitive risks
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees
Government and local authorities
Local communities
Media
PRIORITIES
- We seek to maintain and enhance a strong portfolio of private label brands
- Ensure the best possible quality by carefully selecting our private label producers
- Increase the share of private labels in the product range
- Offer the most competitive pricing on the market
CHALLENGES
- Changing customer expectations
- Supply chain risks
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees
PRIORITIES
- We are focused on the creation of a unique value-for-money concept with an aim to becoming a destination point
- Offer the highest quality products through daily deliveries of fresh produce to all our stores by our own logistics team
- Maintain an excellent shopping experience with the help of our modern design and well-trained personnel
- Improve merchandising to offer the most customer-friendly experience
CHALLENGES
- Changing customer expectations
- Supply chain risks
- Competition risks
STAKEHOLDERS ENGAGED
Customers and partners
Shareholders and financial community
Employees