Our history

O`KEY Group is one of the largest retail chains in Russia. The Group operates two main formats: hypermarkets under the O`KEY brand and discounters under the DA! brand. 
O`KEY Group opened its first hypermarket in St. Petersburg in 2002 and has shown continuous growth since then. O`KEY is the first Russian food retailer to launch and actively develop e-commerce operations in St. Petersburg and Moscow, offering a full range of products for home delivery.

2018
2017
2016
2015
2009
2007
2003
2002
2018
  • Revenue of discouters under brand DA! REACHED 8.5% of the Group revenue
  • O`KEY Group launches an OMNICHANNEL MOBILE APP providing a unified approach to communications with customers in stores and online
2017
  • STRATEGIC PARTNERSHIP WITH FAMILIA the leading off-price retailer in Russia
  • O`KEY-AUTO AND 24 HOUR DELIVERY SERVICE launched for hypermarket segment
  • SALE OF SUPERMARKET BUSINESS including 32 supermarkets over Russia
  • 145 total stores
  • >577 K sqm selling space
2016
  • 40% logistics centralisation level
  • Presence in 27 REGIONS
  • MOBILE APP for iOS and Android launched in 2016
  • 164 total stores
  • >600 K sqm selling space
2015
  • ONLINE SALES PLATFORM launched for market-leading hypermarket
  • STRENGTHENING of international management team
  • NEW DISCOUNTER FORMAT under the DA! brand
  • 146 total stores
  • >590 K sqm selling space
2009
  • Emergence as a ONE OF THE LEADING national Russian retailers
  • RAPID EXPANSION in Moscow and key regional markets
  • IPO on the London Stock Exchange
  • TOP-3 retailer by revenue
  • >100 total stores
  • >550 K sqm selling space
2007
  • Focus on EXPANSION in Russia’s key regional markets
  • 6 NEW REGIONS
  • TOP-10 retailer by revenue
  • 37 total stores
  • DOUBLED selling space to >190 K sqm
2003
  • Strategy of establishing REGIONAL MARKET LEADERSHIP
  • 8 HYPERMARKETS AND 2 SUPERMARKETS opened in St. Petersburg
  • х15 TIMES increased selling space to 87 K sqm
  • NEW FORMAT launched. FIRST SUPERMARKET opened in 2006
2002
  • O`KEY GROUP was founded
  • FIRST O`KEY HYPERMARKET opened in St. Petersburg
  • OWN PRODUCTION launched in 2003