O`KEY Group is one of the largest retail chains in Russia. The Group operates two main formats: hypermarkets under the O`KEY brand and discounters under the DA! brand.
O`KEY Group opened its first hypermarket in St. Petersburg in 2002 and has shown continuous growth since then. O`KEY is the first Russian food retailer to launch and actively develop e-commerce operations in St. Petersburg and Moscow, offering a full range of products for home delivery.
- Revenue of discouters under brand DA! REACHED 8.5% of the Group revenue
- O`KEY Group launches an OMNICHANNEL MOBILE APP providing a unified approach to communications with customers in stores and online