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Our history

O`KEY Group is one of the largest retail chains in Russia. The Group operates two main formats: hypermarkets under the O`KEY brand and discounters under the DA! brand.

O`KEY Group opened its first hypermarket in St. Petersburg in 2002 and has shown continuous growth since then.

O`KEY is the first Russian food retailer to launch and actively develop e-commerce operations in St. Petersburg and Moscow, offering a full range of products for home delivery.

2022
2021
2020
2019
2018
2017
2016
2015
2009
2007
2003
2002
2022
  • 194 DA! discounters reached 26 % of the Group‘s revenue
  • 4 new O’KEY stores opened in Moscow Region
2021
  • 152 DA! stores reaching 19% of Group's revenue
  • O`KEY hypermarkets new concept rolled out in St Petersburg
2020
  • Discounter DA! revenue reached 15% of the Group revenue
  • O’KEY new branding and new store concept presented
  • Listing of GDRs on MOEX
2019
  • 100 Discounter stores under DA! Brand operating across Russia
2018
  • Discounter revenue under the DA! Brand reached 8.5% of the Group revenue
  • Omnichannel Mobile app launched providing a unified approach to communications with customers in stores and online
2017
  • O’KEY drive through, and 24 hour delivery service launched for the hypermarket segment
  • Sale of supermarket business
2016
  • Mobile app for iOS and Android launched
2015
  • Online sales platform launched
  • DA! Brand new discounter format launched
2009
  • Rapid expansion in Moscow and key regional markets
  • IPO on the London Stock Exchange
2007
  • Focus on expansion in Russia’s key regional markets
  • Top 10 retailer by revenue
  • Six new regions
2003
  • Strategy to establish regional market leadership
2002
  • O’KEY Group founded
  • First O’KEY hypermarket opened in St. Petersburg
About O`KEY Group