Our mission

Since the opening of our first hypermarket in St. Petersburg in 2002, we have continued to strive for excellence. We have expanded to more than 160 stores across the country under two major formats: hypermarkets under the O`KEY brand and discounters under the DA! brand. We value our customers’ comfort and active lifestyle by successfully developing e-commerce operations in Moscow and St. Petersburg to deliver the best products right to their doors.

Our vision

  • The best city hypermarket
  • The best value for money discounter

Our mission

  • We strive for excellence
  • We provide a simple and easy shopping experience
  • We aim to create an effective working environment

Our values

  • Innovativeness
  • Outstanding  results
  • Impeccable  service
  • Atmosphere  of professionalism
  • Effective  team