O`KEY Group S.A. (LSE, MOEX: OKEY, the “Group” or the “Company”), one of Russia’s leading food retailers, and SberMarket, a nationwide grocery delivery service, have expanded the geographical scope of their cooperation. O`KEY products can now be ordered via the SberMarket service in many regions where O`KEY operates.
The SberMarket delivery service for O`KEY products is now available in a further 20 cities where the chain operates hypermarkets in Russia’s Central, Southern, Northwestern and Eastern regions. The e-catalogue of items available to order through the SberMarket website and mobile app features more than 17,000 food and non-food SKUs, including ultra-fresh products, groceries, fresh fruit and vegetables, pastries, confectionery, ready-to-eat meals, beverages, children’s goods, and staple items offered at the same prices as in our hypermarkets, including discounts and promotions.
Developing e-commerce, both through our own delivery service platform, okeydostavka.ru, and through specialist services, is an important part of the Group’s strategy. O`KEY has been growing its own online service since 2015 out of its Moscow and St Petersburg stores, with the okeydostavka.ru revenue increasing by 30% in 9M 2020. O`KEY first teamed up with specialist delivery services in Q2 2020 launching a pilot project across O`KEY hypermarkets in several cities.
Pavel Lokshin, O`KEY Group Chief Operating Officer:
“The strategic goal for our online business is, first and foremost, to ensure our customers can get their hands on the same quality range of product and level of service that they would expect to find in one of our hypermarkets. Thanks to our partnership with SberMarket, customers can now place orders from the comfort of their own homes across the entire footprint of the O`KEY chain. It also provides us with an additional sales channel and an opportunity to attract new customers.”
Artur Sarkisov, VP Operations and Business Development at SberMarket:
“SberMarket’s mission is to help customers save time and money for the more important things in life than grocery shopping. We are delighted to expand our partnership with O`KEY, one of Russia’s leading retailers and a popular brand among consumers. Together we can help thousands of customers by delivering the groceries they need right on time.”
ABOUT O`KEY GROUP O’KEY
Group S.A. (LSE, MOEX: OKEY, RAEX – ‘ruA-’) is one of the leading grocery retailers in Russia, operating hypermarkets under the O`KEY brand and discounters under the DA! brand.
As of September 30, 2020, the Group operated 182 stores across Russia (77 hypermarkets and 105 discounters) with total selling space of 591,352 square meters. The company opened its first hypermarket in St. Petersburg in 2002 and has since demonstrated continuous growth. O`KEY was the first Russian food retailer to launch e-commerce operations in St. Petersburg and Moscow, offering a full range of hypermarket products for home delivery. The Group has six e-commerce pick-up points in Moscow and six e-commerce pick-up points in St. Petersburg. In 2015, the Group launched the first discount chain in Russia under the DA! brand. The Group operates five distribution centres in Russia – three in Moscow and two in St. Petersburg. The Group employs more than 20,000 people.
In 2019, Group’s revenue totalled RUB 165.1 billion, while EBITDA reached RUB 14.1 billion and net income climbed to RUB 747 million.
The O`KEY shareholder structure is as follows: NISEMAX Co Ltd – 44.79%, GSU Ltd – 29.52%, free float – 25.69%.
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