O`KEY Group S.A. (LSE, MOEX: OKEY, the “Group” or the “Company”), one of Russia’s largest food retailers, has opened a new hypermarket in Voskresensk (1 Fedinskaya Street). Earlier in April, O`KEY hypermarkets opened in Sergiyev Posad, Moskovsky, and Klin. In total, the Group launched four hypermarkets in April, which replaced the stores it had acquired from X5 Group.
The expansion in Russia’s Central Federal District brings the number of O`KEY stores there to 24, of which 17 are located in Moscow and the Moscow Region.
The hypermarket in Voskresensk has a selling space of 3,480 sq m. In line with the Company’s assortment policy, the new store will offer customers a wide range of high quality food and non-food products. The hypermarket will carry over 30,000 SKUs, of which 5,000 in the fresh and ultra-fresh categories. All O`KEY stores offer a large variety of house-made ready-to-eat meals and products from own bakery, where bread and pastry come out of the oven three times a day.
The new hypermarkets feature an improved design, product display and floor layout, making the shopping experience even more convenient and enjoyable. The newly-opened store in Voskresensk will have a team of 185 employees dedicated to providing the highest level of service.
The Company’s hypermarkets also offer around 2,000 SKUs of the O’KEY daily, O’KEY, and O’KEY Selection private labels, all available at more affordable prices than branded products of comparable quality. On top of that, to ensure the affordability of essential goods for consumers, the chain has capped the mark-up at up to 5% on some socially significant products, including bread, dairy, and basic vegetables.
Armin Burger, Chief Executive Officer at O`KEY Group:
"We are pleased to announce that we have opened four O’KEY stores in the Moscow metropolitan area fully in line with our plans and solidified our presence in Central Russia. We continue with the Company’s strategy to modernise our hypermarkets, constantly improving their product mix and the quality of customer service. Hypermarkets remain a competitive format in Russia’s retail market, as evidenced by strong financial performance in 2021. We hope that the new O`KEY hypermarkets will contribute to the development of the retail sector in Moscow and the Moscow Region for the benefit of all market players."